“A step-by-step, how-to guide for sustainable business”
The new Sustainable Business Handbook by David Grayson, Chris Coulter and Mark Lee provides guidance on how to become more innovative, resilient and successful.

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Sustainability / ESG (Environmental, Social, Governance) issues are now firmly on the agenda of businesses across the world. Businesses need to take these developments seriously and develop comprehensive sustainability strategies aligned with core strategy.

This is why we have produced The Sustainable Business Handbook – an intensely practical, step-by-step, how-to guide. It contains chapters on identifying impacts, defining organisational purpose and making the business case for action. It looks at the role of leaders at all levels; the responsibilities of the board; organisational culture; transparency and disclosure; communications and the need for effective story-telling; stakeholder-engagement and much more.

About the Authors

David Grayson is Emeritus Professor of Corporate Responsibility at the Cranfield School of Management. He is also chair of the Institute of Business Ethics and of the international disability charity Leonard Cheshire. He has advised businesses and Corporate Responsibility coalitions around the world.

Chris Coulter is the CEO of GlobeScan, an international insights and advisory consultancy. He is also the Chair of Canadian Business for Social Responsibility and a member of several corporate sustainability advisory boards, including B Lab’s Multinational Standards Advisory Council.

Mark Lee is the Director of the SustainAbility Institute by ERM and an ERM Partner. Mark sits on the Advisory Board of Sustainable Brands and the Senior Advisory Board of the Centre for Responsible Business at the Haas Business School at UC Berkeley. He is based in California.

This is the book for anyone who wants to turn their interest in being a responsible business into tangible action – packed with practical advice and proven case studies which together constitute a ‘how-to’ guide for any responsible business leader.
Ben Fletcher, Group CFO of the Very Group
In clear, simple and above all business-focused language, the authors of The Sustainable Business Handbook have provided a much-needed tool that will enable a more sustainable, resilient and, yes, profitable future.
Rob Cameron, Global Head of Public Affairs at Nestlé SA
As a global brand, McDonald’s relies heavily on our suppliers across the world to embed sustainability, in order for us to achieve our ambitious goals. This handbook is a highly practical manual to help our suppliers and tens of thousands of other companies like them become better businesses.
Francesca DeBiase, Executive Vice President, Chief Global Supply Chain Officer at McDonald's
The Sustainable Business Handbook is such a timely gift for executives everywhere: direct and pragmatic, it lays out the framework for initiating or continuing a company’s sustainability journey. 
Andrea Figueiredo Teixeira Alvares, Chief Marketing, Innovation and Sustainability Officer, Natura, Brazil
Business leaders are facing an unprecedented shift in expectations from their stakeholders to embrace ESG. The Sustainable Business Handbook provides practical measures for companies of all sizes and from all geographies to respond to these expectations and become better businesses through the integration of sustainability.
Mark Cutifani, Chief Executive of Anglo American